Nushin Real Estate
An agent-brand platform for a Berkshire Hathaway HomeServices salesperson in Northern California.
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A personal-brand platform for Karim Nushin, a licensed California salesperson operating under Berkshire Hathaway HomeServices Elite Real Estate. The site has to satisfy two audiences at once: buyers, and the sellers deciding who to trust with a listing.
Client work. The brokerage brand sits alongside the agent’s own, and the design had to respect both without letting either disappear.
Agent websites usually inherit a brokerage template, so every agent in the region looks identical and the one thing that actually sells — the individual — is reduced to a headshot in a sidebar.
Structurally, they also funnel everyone into one path. A buyer browsing communities and a seller weighing an appraisal need different information, different proof, and a different first click.
A cinematic property-led entry that puts the agent in front of the visitor immediately, then splits into separate buyer and seller journeys. Listings, communities, and a newsletter carry the ongoing relationship; an admin portal keeps it all editable.
- Full-bleed property hero with agent identity card
- Separate Buyers and Sellers journeys
- Community and neighbourhood pages
- Listings with search and enquiry handling
- Blog and newsletter for ongoing contact
- Admin portal for listings and content
Client work, held to the same standard.
Different ownership, identical process. The admin side matters as much as the front.
Two journeys designed separately, then reconciled into one navigation that does not overwhelm a first-time visitor.
Brokerage identity and agent identity in one header, with a clear hierarchy so neither cancels the other out.
Full-bleed property imagery, responsive at every breakpoint, fast on a phone in a driveway.
Listings, communities, posts, and enquiries as structured data rather than hand-built pages.
Community-first browsing, because buyers choose an area before they choose a house.
The agent updates listings, communities, and posts without calling me. That was a requirement, not a nice-to-have.
Buyers and sellers want opposite things.
Most agent sites put everyone through one funnel. Splitting the entry point at the top was the single highest-leverage structural decision on this project.
A buyer is not ready to talk. They want to look, narrow down an area, and understand what their money buys before they identify themselves.
- Enter through a property or a community
- Browse listings and neighbourhood detail
- Save interest, subscribe to the newsletter
- Contact when they are actually ready
A seller is interviewing the agent. They need evidence, process, and a person — fast — before they will hand over a listing.
- Land on credibility: agent, brokerage, licence
- Understand the selling process end to end
- See comparable local activity
- Book a direct conversation
For the technical reader.
- FRONTEND
- Next.js · React · responsive imagery
- BACKEND
- Node · Postgres · listings and content models
- ADMIN
- Custom portal — listings, communities, posts, enquiries
- INTEGRATIONS
- Email delivery · newsletter · enquiry routing
- INFRASTRUCTURE
- Vercel · managed Postgres · CDN imagery
Only the parts worth showing.
Marked slots below — drop in real screens, admin captures, or diagrams and this section carries the case study on its own.
The agent runs the site himself — listings, communities, and posts go up without a developer, and buyer and seller enquiries arrive already separated.
Published performance figures are being measured properly before they go on this page. When there are numbers worth defending they will appear here — sourced and dated.
- Deployment
- Live
- Content updates
- Agent-managed
- Enquiry separation
- Buyer / seller
- Published metrics
- Client-held
Need a platform your team can actually run?
The front end is the part people see. The admin behind it is the part that decides whether the site stays current.
5SHIRY · NSH-01 · CLIENT / SELECTED WORK/work/nushin-real-estate